Alice Blue Review 2024

Alice Blue Brokerage Charges

Alice Blue offers a straightforward brokerage plan, known as Freedom 15 (F15), with the following charges

– Equity Delivery: Rs. 0 per order (Free lifetime equity delivery)
– Equity Intraday (MIS): Lower of Rs. 15 per order or 0.05%
– Equity Futures: Lower of Rs. 15 per order or 0.05%
– Equity Options: Rs. 15 per order
– Currency Futures: Lower of Rs. 15 per order or 0.05%
– Currency Options: Rs. 15 per order
– Commodity Futures: Lower of Rs. 15 per order or 0.05%

The brokerage is calculated as the lower of 0.05% or Rs. 15 per order, ensuring a cost-effective approach for traders.

Alice Blue Margins Details

Alice Blue provides intraday margins as follows

– NSE & BSE Cash: 5x
– NSE Futures: 1x
– NSE Options: 1x on Sell
– Commodity (MCX): 1x
– Currency (CDS): 1x

The maximum margin available is 5x, as per SEBI’s regulations.

Alice Blue Trading & Demat Related Charges

Opening a 2-in-1 demat cum trading account with Alice Blue is free of cost. The annual maintenance charge for the demat account is Rs. 400. The account is ready for trading within 24 hours after KYC verification.

Alice Blue offers a range of investment products suitable for beginner traders, including intraday trading in stocks, derivatives, currencies, and commodities. Additionally, investors can explore shares, ETFs, mutual funds, and IPOs.

While Alice Blue provides a common account for NSE and MCX, offering convenience and cost savings, some investors may miss the inclusion of fixed-income securities like government bonds, NCDs, and sovereign gold bonds in their investment options.

Alice Blue Demat & Trading Account Review 2024

Alice Blue Financial Services P Ltd. is a Bengaluru-based discount stockbroker with 15 years of experience. Registered with SEBI (Registration number – INZ000156038), Alice Blue started with commodity broking and expanded into equities and the F&O segment. Serving over 1 lakh customers, the brokerage has received accolades such as the Gem of India award in 2013 and Best Broking House-South from MCX in 2018-19.

Alice Blue 2-in-1 Demat Account Opening Process

I have outlined a step-by-step guide to open an Alice Blue Demat & trading account

Step 1 – Visit the Alice Blue Demat Account Opening Page

Provide your mobile number, email ID, PAN, and date of birth to initiate the account opening process.

Step 2 – Fill in Bank Account Information and Validate Details

You have the option to choose only the cash segment initially. For trading in F&O, currency, and commodity on MCX, upload income proof.

Step 3 – Provide Personal Details

Furnish details related to sex, occupation, income, and trading experience.

Step 4 – Complete Online e-KYC, Send Digital Signature and Photograph

Ensure a smooth account opening by completing e-KYC and submitting a digital signature and photograph online.

Alice Blue Trading Platforms Review

Alice Blue utilizes the “ANT” (Analyze and Trade) software built by TradeLab, supported by Omnesys NEST as a backend for its various trading platforms.

The platform offers real-time market data, analysis of market movements, and securities. Beginner traders will appreciate the live streaming data, easy order placement, and news feed.

  1. ANT Mobi 2.0 Trading App

Rated 3.1 on Google Play store and 3.7 on Apple App Store, the app allows easy order placement on NSE, BSE & MCX. It features advanced charts with 100+ indicators and drawing tools for better analysis.

  1. ANT Web – Browser-Based Platform For Online Trading

ANT Web is a browser-based platform accessible on Windows, Mac, and Linux operating systems through popular web browsers. No additional software download is required.

  1. ANT Desk For Fast Online Trading

ANT Desk is a downloadable .exe file available in 32-bit and 64-bit versions, creating a faster trading environment on your local PC. Professional traders can customize it to suit their preferred trading style.

Both ANT Web and ANT Desk provide data on individual contracts, live market data, and news. They offer secure log-in, quick trade execution, real-time market depth, and comprehensive charting functions with 100+ technical indicators.

While these platforms perform well, they may not match the speed of platforms like Kite for fast-paced trading.

Other Alice Blue Useful Tools & Services

  1. Alice Blue Pledging Without POA Service

Alice Blue offers a convenient service to pledge shares, ETFs, mutual funds, and government securities online without the need for a POA (Power of Attorney). This allows you to obtain cash margins for trading in Equity intraday, Futures, and Options without the complexity of POA usage.

Charges involved in pledging shares include

– Rs. 15 per scrip on every buy and sell order, regardless of the quantity of stocks pledged
– 24% p.a. Interest on the debit balance

  1. Alice Blue Innovative Equity SIPs

With Alice Blue Equity SIP, you can systematically invest in a basket of equity, ETF, or both. This service enables you to select stocks/ETFs for your basket and schedule the buy order time at your convenience. The system automatically executes your selected stocks at the designated time, eliminating the need for manual intervention. Equity SIPs can be planned for daily, weekly, or monthly investments according to your strategy.

  1. Alice Blue Trade Store

Access paid products and services on the Alice Blue trade store to enhance your trading accuracy and profits. The products include:

– Small case – for themed portfolio investment
– Mutual funds – direct investment in mutual funds
– Algo & Bot products – for hands-free trading

The trade store offerings are tailored for experienced traders looking to elevate their trading and investment goals.

  1. Alice Blue Trade School and ANT IQ

Trade School is a comprehensive learning platform with courses, blogs, expert video talks, and webinars suitable for beginner traders. Courses are priced from Rs. 1 (basic level) to Rs. 5000 (expert level) covering topics such as basics, algo trading, options, and fundamental and technical research training. ANT IQ provides valuable articles on intraday trading, technical indicators, patterns, and the stock market.

Additionally, an Alice Blue account grants access to:

– Pivot points – indicating stock price change levels
– Whatsapp reports – on companies, stocks, industry, and economy
– RMS Live updates – on your trading position

  1. ANT Plus – Free APIs

Alice Blue offers free APIs (Application Programming Interface) known as ANT Plus. These APIs allow users to connect online live data (stock market data) with their end-user applications. Traders can build their own trading platform or create customized algo trading strategies. Professional traders can integrate these APIs with MT4 or Amibroker websites for global currency trading.

Why You May Prefer Alice Blue

– Cost-conscious traders can benefit from flat Rs. 15 brokerage charges for Intraday and F&O trades.
– Rs. 0 charges for delivery trades.
– Free direct mutual fund investment.
– Access to services and tools like Trade store, Pivot points, and Whatsapp reports.
– Participation in the Alice Blue referral program for additional earnings.

Things to Improve

– Customer Support: Enhance the quality of customer support, considering some users face issues.
– Platform Issues: Address platform-related concerns such as freezing, hanging during peak traffic, login problems, and slower chart loading.
– Other Issues: Explore options to invest in Bonds, NCDs, and Corporate bonds, addressing this gap in the investment offering.

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